Words Wanted

Copywriting, Editing & Creative Services

56th Parallel website

56th Parallel is a Sydney-based tour company specialising in luxury and adventure tours to Siberia. In November 2012 I was asked to write all the content for the newly launched 56th Parallel website. This project presented the unusual challenge of using highly descriptive, inspiring copy to promote a poorly understood destination and present it as an exciting, up-and-coming hotspot for adventure travel. This huge project included creating a company profile, devising a mission statement and core company values, and writing descriptions of destinations, tours and experiences, as well as producing associated marketing materials such as travel magazine ads, introductory letters and press releases.




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