Words Wanted

Copywriting, Editing & Creative Services

Blogging

Blogging is an essential online marketing tool when it comes to increasing visibility, improving your search rankings and driving traffic to your website. It’s an ideal way to keep your site’s content relevant and fresh through the regular addition of high quality content. Blogs can be tailored to be extra SEO-friendly and easily shareable on […]

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McGrath Magazine

Articles and Editorials

My editorial writing has been showcased in numerous print and online publications. I write about the subjects that interest me most: travel, food and all things lifestyle related.

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Media Releases

I’ve been commissioned to create media releases for start-up companies, new business developments, product launches and charity events, precisely worded and formatted to tell a detailed yet concise story with newsworthy appeal.

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McGrath Real Estate online property ad

Real Estate Copywriting

I’m a specialist writer within the property marketing industry, with years of experience producing premium real estate advertising copy for some of Australia’s top agents and property developers.

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Executive Profiles

I specialise in writing company profiles and individual bios for websites, brochures, sales letters and LinkedIn pages. My previous clients have come from a variety of industries including real estate, marketing, healthcare, tourism, hospitality and finance.

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56th Parallel website

56th Parallel is a Sydney-based tour company specialising in luxury and adventure tours to Siberia. In November 2012 I was commissioned to create all the written web content and associated marketing materials for the newly launched 56th Parallel website.

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Nick’s Restaurants Corporate Event Brochure

Nick’s Restaurant and Bar Group required copy for a 1o page brochure to showcase their venues’ corporate function and event capabilities. My main task was to create unique, evocative write-ups describing the group’s six iconic Sydney restaurants, highlighting the elements of location, interior design, food and service that combined, make up what clients seek in […]

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Brother Printers Corporate Microsite

Global printing company Brother International required a microsite dedicated exclusively to their business solutions arm. The 11 page site was created to showcase the products and services available to clients across a range of specific industries. Working with such an iconic brand, it was important that the copy conveyed a consistent tone and used terminology […]

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Icon Living Website

Icon Living is a boutique construction company who build, refurbish and refit commercial premises, working with well-known brands in the hospitality and banking industries. Their new website was designed to reflect an image of prestige and professionalism, and required succinct written content to match, targeted towards high end business clients.

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Best Hotels website

Best Hotels is an Australian hotel booking site specialising in boutique and luxury accommodation. The website relies on purely original content as a point of difference. I was asked to write unique descriptions for a large percentage of the featured hotels.

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