Blogging is an essential online marketing tool when it comes to increasing visibility, improving your search rankings and driving traffic to your website. It’s an ideal way to keep your site’s content relevant and fresh through the regular addition of high quality content. Blogs can be tailored to be extra SEO-friendly and easily shareable on […]
I’ve been commissioned to create media releases for start-up companies, new business developments, product launches and charity events, precisely worded and formatted to tell a detailed yet concise story with newsworthy appeal.
I specialise in writing company profiles and individual bios for websites, brochures, sales letters and LinkedIn pages. My previous clients have come from a variety of industries including real estate, marketing, healthcare, tourism, hospitality and finance.
Nick’s Restaurant and Bar Group required copy for a 1o page brochure to showcase their venues’ corporate function and event capabilities. My main task was to create unique, evocative write-ups describing the group’s six iconic Sydney restaurants, highlighting the elements of location, interior design, food and service that combined, make up what clients seek in […]
Global printing company Brother International required a microsite dedicated exclusively to their business solutions arm. The 11 page site was created to showcase the products and services available to clients across a range of specific industries. Working with such an iconic brand, it was important that the copy conveyed a consistent tone and used terminology […]
Icon Living is a boutique construction company who build, refurbish and refit commercial premises, working with well-known brands in the hospitality and banking industries. Their new website was designed to reflect an image of prestige and professionalism, and required succinct written content to match, targeted towards high end business clients.